This approach helps readers quickly grasp the main points and navigate effortlessly through your content. Some writers used to pack their text with key terms, placing them in headings, paragraphs and footers just to rank higher. Failure to keep pace with developments from AI-powered searches such as RankBrain, BERT, and NLP makes a site not as competitive as it once was. Search engines have shifted from basic keyword detection to AI-powered models that analyze intent, context, and meaning, delivering results that feel more intuitive and humanlike.

It also involves mobile optimization, submitting sitemaps, and resolving issues such as server errors, broken links, duplicate content, etc. Technical SEO is about improving the technical aspects of your website so that search engines can easily find, crawl, understand, and index your pages. Off-page SEO primarily revolves around link building — the process of getting other websites to link back to your website. Additionally, achieving a high ranking in Google’s Search Engine Results Pages (SERPs) automatically enhances the credibility and authority of your brand. This is because people trust that Google makes significant efforts to display only the best, most relevant, and high-quality search results.

How OWDT can boost your local presence

In this article, we have compiled a glossary of 100 key terms and their descriptions to help you navigate the complex world of SEO. There’s a high chance you can improve the CTR by writing a better title tag and meta description for the page that ranks for the query. As we’ve mentioned in the previous chapter, the title tag and meta description of a page is a good place to put your focus keyword. Title tag and meta description are HTML elements that represent the title and description of the page. They are displayed in the search results or when the page is shared on social media. Putting your focus keyword in the title tag (and, to a lesser extent, in the meta description) is very important.

Authority

• First, Google really knows what kind of content they want to see for each query and if you check the top results, you will often see similar results.
• Ensuring that your web pages have a fast page speed and can function across mobile devices is crucial to reaching audiences wherever they are.
• A technique used to copy website content or information using a computer program or script.
• SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings.

A practice intended to make a website rank number one for a surprising or controversial search phrase. This was accomplished by having a large number of websites link to a certain webpage with specific anchor text to help it rank for that term. A list of websites, usually separated by related categories and maintained by human editors. In the past, links from directories were highly sought after (e.g., DMOZ), leading to widespread abuse and overall devaluing of this sort of link building. The total number of URLs search engines can and want to crawl on a website during a specific time period. When a user’s query includes an exact match, or variation, of a specific company or brand name.

User Experience

Unlike Google Search Console and Google Analytics, rank trackers are usually much simpler but very effective tools. SEO Anomaly Selecting the right time frame is the first thing you should do when working with any analytics tool. You’ll be able to see the comparison of your performance on desktop and mobile devices and take appropriate steps when it comes to further optimization of your site.